No need to select Bobbied for beef calves this season
Based on farmer feedback, we've added a new calf fate option in myHERD — allowing you to record a calf as sold at calving without first assigning a NAIT tag.
Read more
Homepage
BETTER COWS
BETTER LIFE
About CRV
We believe that better cows lead to a better life for farmers, their herds, and the world around us. CRV can help you breed healthier and more efficient cows so you can build the best possible herd – a herd you love to milk.
Better Cows Better Life
Real farms. Real results. Hear from New Zealand farmers who are breeding better herds and building a better life with CRV.
Catalogues
Everything you need to make informed breeding decisions, in one place. Browse our latest catalogues online or request a copy delivered straight to your door.
Sexed Semen
The use of sexed genetics continues to grow in New Zealand with CRV continually investing in technology to give farmers access to what they need, when they need it.
Latest news
Fonterra Genetic Gain Pilot: up to $3,000 customer funding for eligible CRV customers
Fonterra's 2026/27 On-farm solutions programme includes a new Genetic Gain Pilot offering customer funding of up to $3,000 + GST per farm. As one of the eligible providers, CRV can support Fonterra-supplying customers who may qualify for this funding.
Read more
A smarter way to record health events in myHERD
Keeping accurate health records is a critical part of managing a dairy herd in New Zealand.
Read more
CRV Health
With the best bulls for CRV Health, you will breed cows that get pregnant easily, have lower somatic cell counts and suffer less from mastitis.
CRV Efficiency
With the best bulls for CRV Efficiency you will breed a herd that is more productive, has a higher longevity and higher feed efficiency.
