We turn fifty this year!!
Over the past five decades the company has helped thousands of farmers breed dairy cows that they are proud to have in their herd. Running a local breeding programme for 50 years has allowed CRV to breed the type of animal that suits the unique New Zealand farming systems.
Managing director Angus Haslett says the key to the company’s long-term success has been its culture of passion and a desire for continued improvement.
“CRV Ambreed is recognised as a strong, innovative artificial breeding company here in New Zealand,” says Haslett.
“Our steadfastness has served to lift the strength and competitiveness of New Zealand’s dairy industry. I confidently believe our founding shareholders’ original vision in 1969 of giving farmers access to quality genetics has been, and continues to be, realised,” he adds.
CRV Ambreed’s ownership has changed several times over the years. The original company, Ambreed NZ Ltd, was purchased by Animal Enterprises Ltd in 1983, one of New Zealand’s largest livestock exporting firms, and in 1989 by the New Zealand Dairy Board.
However, when the company was sold to global artificial insemination leader CRV Delta in 2003, Haslett says it set the company up for a new era of competitiveness in the local market.
“CRV gave us access to world-leading, new technologies we could deliver to our New Zealand farmers. It was a new chapter for the company, and we grabbed the opportunity with both hands – all for the benefit of New Zealand dairy farmers,” explains Haslett.
“Those who know us well know our team always want to be better, be first and stand apart. Because we know when we keep pushing ourselves to lead in the areas where we can that the whole industry – particularly New Zealand dairy farmers – benefits.
“Over the years we’ve achieved several market ‘firsts,’ including being the first to market sexed semen from New Zealand bulls in New Zealand, being the first to bring environmental genetics to the market and being the first to launch a genetic solution to facial eczema to name a few,” says Haslett.
Every accomplishment, says Haslett, is because CRV Ambreed is made up of some very special people.
“Our staff have a unique spirit. When new people join CRV, they are carried along by the passion and enthusiasm of others. Our culture is infectious and enduring and accounts for the many people who have been part of our team for over 20 years.
“We’re all able to maintain that passion and fire because, at the end of day, we get huge enjoyment out of playing a part in helping farmers achieve their breeding goals,” explains Haslett.
CRV Ambreed partners with breeders right across the country and Haslett says these relationships are invaluable.
“CRV Ambreed’s innovative nature looks to attract innovative breeders. They are insightful people who are extremely skilled and whom we highly value. We look to them to partner with us so the progress they make on farm with genetic solutions sets us apart,” he says.
CRV Ambreed values its relationship with its farmer customers, too, explains Haslett.
“We’ve always had a very loyal core customer base and we have a healthy respect for each other.”
As a leader and innovator, Haslett says his team is focused on sustainability he believes one burgeoning opportunity is in precision agriculture and artificial intelligence.
“If we can leverage what’s happening globally in artificial intelligence for agriculture, New Zealand farmers will see a powerful opportunity. Utilising the best of artificial intelligence technologies will transform the future for both our company and for our farmers’ businesses. It will allow us to be more profitable, more sustainable, more productive as an industry,” he says.
When asked if CRV Ambreed will be here in another fifty years, Haslett is quick to affirm.
“CRV Ambreed is in great shape and is operating off a solid platform to keep moving forward. Our Bellevue Production and Logistics Centre is a good example – as the hub of our operation it’s been built to last at least another 50, perhaps 75 years.
“Plus, we’re continuing to invest into new technologies and genetic innovations that will enhance environmental sustainability, animal welfare and more. As we continue to hold our unique position in the market, we’ll be a reliable partner for many future generations of New Zealand dairy farmers.”