About CRV

CRV is a pioneering, innovative herd improvement company that is leading the way in dairying in New Zealand.

As a business, our goal is to help dairy farmers achieve the best possible herd. We do this through collaborating with farmers, and offering them the best genetic tools and information to achieve their farming goals. Our extensive breeding programme, excellent genetic research and innovative products place CRV at the forefront of change nationally and internationally. Our customers are CRV’s best ambassadors, and together we are proud to be taking dairying in a positive new direction for New Zealand. Formally known as CRV Ambreed.

CRV … proudly leading the way to better cows… and a better life for us all.

CRV is one of the largest herd improvement companies in the world with offices in The Netherlands (Head Office), Belgium, Australia, New Zealand, Germany, Luxembourg, South Africa, Brazil, the USA, the Czech Republic and Spain. CRV also exports semen to about 50 other countries through a loyal distributors network.  CRV is a co-operative owned by the Dutch Co-operative CR Delta and the Flemish Co-operative VRV. About 27,000 dairy and beef farmers in the Netherlands and Flanders are member of these co-ops and they have great influence on CRV’s policy and decision-making through advisory bodies and member committees. CRV currently employs about 2,000 people worldwide.

CRV plays a significant role in the international world of herd management. The company’s goal is to proactively manage ongoing changing market demands by offering innovative solutions tailored to our customers’ needs – both dairy and beef farmers across the globe.

Customer focus
Customer needs and adding value to their farming businesses determines the activities we undertake. Our employees are also inspired by the cattle industry, and it’s that inspiration that drives us to support our customers and to help them to achieve their herd improvement goals.

Being a reliable partner
Being reliable and transparent is very important in the way we work with our customers. We have processes in place to ensure the quality of our products and services meets the expectations of our customers.

CRV’s goal is to provide sustainable value-added support to customers to ensure the continuity of their businesses for future generations. Therefore we focus on long-term benefits for all stakeholders including all customers, employees, suppliers and the wider industry.