50 Years Proven Performance

This year we celebrate our 50th year in business as a leader, innovator, and major contributor to the success of New Zealand’s dairy industry. It’s an incredibly proud time for our team who have always been passionate and committed to improving the livelihoods of dairy farmers in New Zealand.

The company was set up by a small group of like-minded farmers in 1969 under the company name Animal Breeding Services Ltd with an initial focus is on genetics for the beef industry, importing French Charolais sires, that were then crossed with Hereford and Angus cattle.

In 1970 the founders began operating out of a bull centre on the outskirts of Cambridge and changed their focus to produce dairy semen for the NZ market. At the time, This was the first privately owned company in NZ to operate a licensed artificial insemination (AI) centre.

With the backing of CRV’s world-leading research and innovation, herd recording, animal evaluation indexing and expertise in dairy cattle development, CRV Ambreed has led the way in innovations in genetics, including ‘Fertabull’, a unique ‘three sire per straw’ beef product in 2007, New Zealand-proven sexed semen in 2008, and genomically selected bull teams in 2011 to give dairy farmers access to elite young sires prior to their four-year proof.

In more recent years, CRV Ambreed has introduced Homozygous Polled (hornless) genetics, which will produce calves that will not need costly and time-consuming de-budding, and launched the LowN Sires team, new environmentally sustainable genetics with low MUN.

Today, CRV Ambreed distributes about 1.5 million straws of semen each year to domestic and export markets from its CRV Bellevue Production and Logistics Centre.

Read more about our 50 Years of Proven Performance