Better Cows Tour hugely popular


A series of roadshows around New Zealand, held to talk to dairy farmers about breeding better herds, has been hugely successful, CRV Ambreed says.

The company held the Better Cows Tour events from Dargaville to Winton across March and April and were met with huge turnouts from farmers keen to discuss the importance of genetics.

CRV Ambreed’s Sales and Marketing Manager Matt Macfie says he was impressed by the overall enthusiasm to using genetic gain to improve herd health, efficiency and to sustainability.

“We met with hundreds of farmers right around the country at these events, and it was a pleasure to hear about their journeys towards better herds, and to talk to these really important food producers about the part they play in our dairy industry.”

Macfie says there’s been a massive uptick in the number of farmers wanting to breed cows that not only produce well, but that are also a pleasure to have in the herd and are robust and efficient.

“We’ve responded to that increasing demand for healthy and efficient cows by formalising sire selection indexes for farmers. We’ve had this approach for some time, but we’re now officially using it in our catalogues and discussing with farmers when we visit them.”

Macfie says the indexes will help give farmers a holistic approach to genetics and they can use the Better Life Health Index and the Better Life Efficiency Index for choosing sires at a glance.

“We were heartened by the stories and enthusiasm we heard at our Better Cows Tour roadshows – New Zealand has some truly dedicated food producers and it was a pleasure to hear about their philosophies and farm practices.”

The roadshows were extremely well received by participants who also used the meetings as opportunities to discuss current hot topics including, A2 milk and Mycoplasma bovis.

One farmer from the Taranaki region commented on how refreshing it was to see an agri company taking a grass-roots approach and holding events where people can meet face-to-face.

“We are fairly new to CRV having had family farms use LIC since AB breeding first became mainstream generations ago. One of the family herds has had several bulls in the LIC teams over the years and it was a wrench to move initially. We are now certain we have made the right choice and congratulate CRV for all that is does in its clear and concise strategy.”

Another farmer took to Facebook to say how much she’d enjoyed CRV’s Better Cows Tour. “They’re doing a great job of having plenty of diversity in their genetics to suit a magnitude of farms and herds. Nice to finally meet a few members from this group. Thanks for your time and hospitality, CRV.”

The Matamata event was filmed and is available to view on CRV Ambreed’s Youtube channel

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