CRV Ambreed will become CRV as the company brings together all its global business units under one brand name.
Ambreed was sold to Dutch global artificial insemination leader CRV Delta in 2003 and became CRV Ambreed. This has given New Zealand farmers access to a herd improvement company with a local breeding programme, combined with global expertise and the ability to invest in innovation.
New Zealand has a close connection with CRV’s head office in The Netherlands. Angus Haslett was managing director of CRV Ambreed for 10 years, and is now CEO of CRV based in the Netherlands.
He says having one name sets up the company for a new era of competitiveness in local markets.
“For over 50 years, New Zealand dairy farmers have worked with CRV Ambreed to continue to improve their herds. And that won’t change.
“Running a local breeding programme allows CRV to breed the type of animal that suits New Zealand’s unique grazing-based farming systems. In fact, the international demand for our grass-based breeding product is growing and CRV grazing genetics are exported to many countries. At the same time, NZ farmers benefit from CRV’s access to overseas genetic innovations as well.”
James Smallwood is CRV’s managing director Oceania business unit, based in New Zealand. He says that while CRV is a significant player on the global genetics stage, it has always remained connected to the needs of its Kiwi farmers. And that will never change.
“CRV’s global reach and commitment to innovation has added huge value in terms of expertise and resource to the New Zealand market, such as the recently released Feed Efficiency Index for Holstein cattle.
“With a global focus on breeding healthy and efficient cows, CRV has a responsibility to support farmers who face challenges such as reducing antibiotic use, increasing production without increasing feed, and being more fertile,” he says.
“In the future, pending research, genetics for reducing Methane and helping animals cope with dryer hotter climates are also likely to be possible.”
Today, more than ever, dairy farmers across the globe are united in many ways. Not only have they worked though the challenges of the pandemic with health and labour issues, but also continue to face the challenges of climate change, environment regulations and public perception.
“While farm systems and the conditions in which farmers work vary from country to country, ultimately farmers worldwide face similar challenges and want the same thing: a healthy herd that produces efficiently,” says Smallwood. “They want great cows that produce great milk. And that’s where CRV can help.”
CRV has a range of breeding programmes throughout the world including Dutch Holstein, German Fleckvieh and South American Tropical Beef as well as associations with Dairy Beef breeds such as Belgian Blue.
“Over the years, CRV has collected data from millions of cows,” says Haslett. “This data provides a reliable basis for the development of genetics and information products that help farmers around the world. This rich connection forms the foundation of CRV.
“We are proud to help farmers progress towards breeding better cows. We believe that better cows lead to a better life. A better life for animals, for farmers and for the world around us – for the generations of today and tomorrow.”