50 Years of Proven Performance

Dairy farmers strike gold across the country

Five lucky farmers have struck gold this mating season, each winning $2000 after finding a special straw in their artificial insemination (AI) bank.


CRV Ambreed inserted five golden straws into five AI banks – three in the North Island and two in the South Island – as distribution of semen straws started ahead of spring mating. The promotion was part of golden anniversary celebrations, recognising the company’s 50th year of proven performance.


All the straws have now all been found and the winning farmers are making plans to celebrate or use t…

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CRV Ambreed turns 50

Celebrations have been underway this week at CRV Ambreed to mark its 50th anniversary.

A special gala dinner tonight at The Atrium at Wintec in Hamilton caps off the celebrations

Earlier this week, more than 50 business and industry leaders joined the CRV senior management team and their Netherlands-based executives to mark the occasion.

CRV chairman Peter Broeckx, chief executive Roald van Noort, and chief operating officer Huib Jan Kransenberg will also join more than 200 staff, past staff and breeders at tonight’s dinner.

CRV Ambreed managing…

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My CRV Journey

As part of CRV Ambreed’s celebration of 50 years of proven performance in New Zealand, we asked local farmers and breeders with a long-term association with CRV to share their stories.  Neville Rule – our former colleague who is still dairy farming today – talks about his history and memories working with CRV Ambreed, in his own words.

“I trained as DIY technician in 1972 as a young 21-year-old 50/50 sharemilker based near Cambridge. Two years later, I purchased a small Northland dairy farm.

In 1975, I joined the Ambreed team in as a sales rep, then later worked …

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CRV has always put in effort to help us achieve our goals

Campbell and Susan have been farming for about 24 years and have been loyal customers of CRV Ambreed over that time.

When they were originally looking for a herd to purchase, Campbell says it was easy to see which ones were ‘Ambreed’ by type and conformation.

In the end, it was Don Shaw that convinced them to use Ambreed genetics – he was their neighbour and local Ambreed rep at the time.  They’ve consistently used CRV Ambreed genetics ever since.

“Don would tell us what bulls best suited our goals and 90% of the time we would go with his recommendation,” Camp…

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Dairy farmers on the hunt for golden straws

Dairy farmers will be on the hunt this season for five golden straws hidden by CRV Ambreed inside artificial insemination (AI) units.

While children’s book character Willy Wonka provided some inspiration for the competition, the five farmers who strike gold will win $2000 each – not a lifetime supply of chocolate.

It has been announced this week at Fieldays that CRV Ambreed will insert five golden straws into five AI units – three in the North Island and two in the South Island as distribution of semen straws begins next month ahead of Spring mating.

CRV Ambre…

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