Contestants in the Rural Bachelor competition at the national Fieldays this year will find themselves on the right end of urine tests at the CRV Ambreed stand.
CRV Ambreed sponsors the highly popular competition and each year, the rural bachelor contestants make their way to the CRV Ambreed stand to test their abilities as part of the contest.
This year they will be hands-on with some LowN Sires™ “urine tests”, but they’ll be doing the testing, not providing the samples, says CRV Ambreed Sales and Marketing Manager Mathew Macfie. “As dairy farmers will know, we have a game-changing new product on the market, called LowN Sires™, and it’s anticipated to reduce nitrogen leaching on New Zealand farms by 20% within 20 years.”
In what’s thought to be an international first, the dairy herd improvement company is marketing bulls under the LowN Sires™ brand whose daughters are expected to have reduced concentration of Milk Urea Nitrogen (MUN). MUN is a measure of the amount of nitrogen contained as milk urea, and CRV Ambreed says there’s overwhelming international evidence of a direct connection between MUN and the amount of nitrogen excreted in urine when fed different diets.
Cows bred for lower levels of MUN are expected to excrete less nitrogen in their urine which will, in turn, reduce the amount of nitrogen leached from grazed pasture. The daughters could potentially save New Zealand 10 million kilograms in nitrogen leaching a year, based on the national herd number of 6.5 million dairy cattle.
CRV Ambreed will have a strong presence at the national Fieldays and Mr Macfie says given the high levels of excitement in the dairy industry about the LowN Sires™ bull team, he’s expecting many extra visitors to the CRV Ambreed stand near the Pavilion.
Mr Macfie says the Rural Bachelor contestants will visit the CRV Ambreed stand on the Friday of Fieldays, to compete in a “How Low is That Nitrogen?” contest.
“The Rural Bachelor competition is always a favourite among Fieldays visitors and the contestants always know they face a testing time when they visit the CRV Ambreed stand,” he says. “They’ll be pleased to know that although we’ll be doing some ‘urine tests’, they won’t be asked to supply any samples.”
Fieldays runs 14-17 June at Mystery Creek near Hamilton. CRV Ambreed’s stand is near the Pavilion.
For more information about LowN Sires™, the CRV Ambreed genetic discovery around lower nitrogen output in urine, visit www.crv4all.co.nz/lownsires